Digital marketing depends on techs who analyze the complete performance of the marketing campaign. It assists in guiding future strategies & decision making.

Excellent way of defining digital-marketing platform by breaking it down into 2 sections. These are a digital marketing & digital business platforms.

• Website
• Social-Media Profiles
• Images & Video Content

• Reviews & Customer Testimonials
• Blog Posts & eBooks
• Branded Images, Logos, or Icons

• Social-Media Marketing Platforms

Presently most of the consumers are more reliant on social-media platforms like Instagram, LinkedIn, Facebook, and Snapchat. This offers the reason why brands need to be active across accounts.

This is another best way to join digital channels for one to get in touch with the target audiences. Brands partner with sites, celebrities, etc. Brand reaches the influencers’ followers using branded content & offers

• Email Marketing

This enables organizations to be connected with customers & prospects and sending them customized-newsletters or provides based on past-shopping brand engagements or history.

• Content Marketing

Allows marketing-teams to be proactive at answering users’ questions

• Search Engine Optimization (SEO) Marketing

It’s achieved by optimizing content for user-experience & ensures the technical elements which are in place to allow search-engine crawlers to find & index this content.

• Pay-per-click (PPC)
• Affiliate Marketing
• Mobile Marketing